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In this episode, we're diving into specific case studies of brands you've probably heard of, like mvmt watches and native.
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Mvmt was founded in 2013 by kramer laplante and jake kassan.
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Why did Kassan and LaPlante start MVMT?
In MVMT’s case, Kassan and LaPlante saw that they could offer high-quality, “chic” watches for a fraction of the price that most luxury brands do by selling directly to consumers rather than selling through (and spending money on) retailers.
What was the average contribution to the MVMT?
Not only did MVMT raise 1400% more than initially anticipated, but the average contribution per person ended up being a little over $75 - not bad, considering the product had yet to be officially released at the time!
How much is the most expensive watch on MVMT?
While you’d be lucky to find a “luxury” watch for less than $300, the most expensive watch currently offered on MVMT’s website will only set you back a mere $160. Same materials; similar style; half the cost. Seems like a no-brainer for most consumers, right?
Why did tinuiti choose to work with MVMT?
The MVMT team was so impressed with the impact of the improved design and content developed by Tinuiti that they incorporated elements of campaigns on the brand’s flagship eCommerce Web site. As with many eCommerce brands, MVMT relies on strong sales during the holiday gifting season to drive a large percentage of annual revenues.
Last Update: Oct 2021
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19.10.2021 12:00
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Lesieli
18.10.2021 02:41
Mvmt is one of those unicorns that burst onto the instagram scene A few years agone after reaching A crowd-funded monetary goal—and took it away storm, to allege the least.
But there's more to IT than that.
Cynequa
22.10.2021 04:46
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This picture demonstrates Mvmt marketing strategy.
This picture demonstrates Mvmt watches.
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