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Polaroid case study pdf
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Fashionable case this corp does not implement a vast turn of business strategies, including motivation of employees, it testament never bring posterior the popularity of polaroid that was gained in 1937 by e.
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How are focus groups used in Polaroid research?
4. The ResearchFocus groups of owners and non-owners, men & womenOne week before the meet, two films were sent to owners and two films & a camera were sent to non-ownersThey were asked to take pictures of anything they liked and bring them back to the groupC PipalMajik 5.
What are the objectives of the Polaroid case study?
Advertising Research ObjectivesFind out how people actually used PolaroidFind out what kind of pictures are takenFind out whether there could be any type of picture that could be owned by Polaroid and was not possible with other camerasC PipalMajik 4.
What's the brand idea of the Polaroid camera?
BriefC PipalMajikThe Brand Truth: The owners ability to take one picture at a time and use it with immediate effectThe Communication Idea: With Polaroid, the picture is only the beginning 9.
What was the commonality in all Polaroid pictures?
InterpretationC PipalMajikSo, what was common in all the pictures was that they were performing tasks for which Polaroid was the unique solution: one picture, instant evidence, no need to be seen by others later 8.
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